“Social media is about sociology and psychology more than technology.” – Brian Solis
With more than 3.5 billion people actively present across all the major social media platforms, businesses now have another vast opportunity to engage with their audience. And there is more than our known Social Media Optimization techniques to achieve such a level of reach.
Target the right social media platforms
Determining the right social media platform before you start planning determines your target audience, and thereupon will ensure the success of the campaigns. There are numerous digital marketing service providers, but having you understand the right platforms to present your value proposition is a boon.
Creating a post calendar
Have a calendar decided for posting contents mentioning the number of posts, types of posts in different social media posts, and their timeline will make your marketing efforts much easier.
Do not over-promote
There is always a need for consistency, but too much drastic efforts to promote your business posts on social media can affect you adversely, where prominent social media platforms like Facebook, Twitter, Instagram, and LinkedIn will identify such aggressive promotions as spamming efforts.
Focus more on Video Marketing for interactive visual contents
A cumulative study done by HubSpot (2020) shows that 64% of people active for a major part of their day prefer vlogs and video ads from the brand they prefer. To have a professional touch, look out for video marketing services from the best SMO Service providers.
Engage with value and emotion!
Last but not the least, every content that is posted on social media on behalf of your brand should carry the right value to your customers with a perfect mix of emotions to create the ‘need factor’ within your audience.
To know more, look out for the best SMO Agency in Kerala.