Digital markets are the places where one can market his product through the internet. It just needs a smartphone, an internet connection, and free access to social media platforms.
Here comes a question- Can anyone take the benefit?
Well, if it is possible then there’s no competition. And where competition exists betterment comes naturally.
Digital storytelling is something that helps you to highlight your product and engage the audience quite effortlessly.
Now the query is How Digital Marketers Can Tell Better Stories?
Telling stories in marketing
or assembling an audience via a story is not something new in the menu. It stepped foot in the early 1920s with the marketing campaigns of Edward Bernays, who is the founder of modern “Madison Avenue” advertising.
Of late it has become a part of our daily life just like a cup of tea in the evening.
Well, digital marketers take into account many things to touch the heart of the audiences. The story should not be only brand-centric it should reflect the social problems and lay bare the pain of the deprived class.
The more emotion you add to the story the more people will feel connected.
And the bond between the brand and audience clicked automatically. Simplicity is also a great factor to attract people. Simplicity keeps the people grounded and assembles the commoners spontaneously.
To make the brand popular digital marketers often aim for the celebrities and influencers who help to reach the products to millions just in a nip.
The realistic approach is more welcoming than the archaic male-oriented fairytales. These are the few factors, apart from these, creativity has its fanbase. The story may be simple but the approach has to be innovative with a touch of the ongoing trend.
Like presently we can see most of the ads having a direction of women empowerment.
Storytelling in digital marketing
is not a never-before thing but how to tell or represent it, will change every time. An unparalleled, smart way with a spoon full of sentiments helps you to achieve the goal sooner.