THE BEST WAYS USE INSTAGRAM AND FACEBOOK TO GROW YOUR CUSTOMER BASE
There is no doubt that Facebook and Instagram have taken over the social media space leaving behind other platforms with 2.74 billion and 1 billion active users respectively.
Today both of these social media giants, operating under the umbrella of Facebook Inc., serves as a great platform for businesses to reach the maximum of their audience.
Here are few ways you can use Instagram and Facebook to grow your customer base;
Not Competing; Try Collaborating:
Yes, reduce your efforts to just compete with your peers; or influencers. Instead, try collaborating with the right brands, marketers, influencers for guest posting, reference credits, and more such mentions.
Use Strategic Posting:
Remember, it’s better you don’t post at all rather than just uploading randomly. Run campaigns with themes, proper storyline while maintaining your content funnel.
Run Contests or Events:
Contests and Events organized by business creates a fun-filled way of involving your audience into engaging with the brand. Not to forget, it gets you a memory full of information and crucial feedbacks that can help analyze your business strengths, weaknesses, opportunities, or threats.
Research on your Hashtags:
Hashtags are a great way of increasing your post reach and impressions. So, research well your hashtags and try including more and more relevant hashtags. By the way, you can also create your #tag which can earn you high credit with more people using it.
Prioritize Graphic Design:
This year it is going to tougher than ever! People have tasted a monotone of text posts with lousy or cheesy graphics and it only makes it harder for businesses to engage them. Look out for the trending design ideas that can hook your audience until your story is complete.
Remember, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
– Jeff Bezos